7 years ago (damn I'm old) I wrote How To Become A Customer acquisition expert. It has been one of my most popular posts where I defined what a T - Shaped Marketer looked like. I need to do a massive update, because there is a lot that I consider wrong in that post now after seeing a lot of people mis-apply it.
七年前（天啊，我真是老了），我写了一篇关于如何成为客户获取专家的文章。这是我最受欢迎的文章之一，其中我定义了什么是 T 型营销人员。现在我觉得这篇文章需要进行大幅度的更新，因为我发现很多人在错误地应用这篇文章。我想纠正这些错误。
The most common mis-application is that it leads people to thinking the best approach early in their career is to be a generalist - know a little about every channel. Or even worse, thinking that they are an expert in every channel. It would take a life time to become an expert in every channel, so if you come across those who say they are...run in the opposite direction.
最常见的误解是，人们会认为职业生涯早期最好的方法是成为通才，对每个领域都了解一点。更糟的是，有些人甚至认为自己是每个领域的专家。事实上，要成为每个领域的专家需要一生的时间，所以如果你遇到那些自称是专家的人......请朝相反的方向跑。
But being a generalist almost never maximizes your career path. A good quote from Matt Greenberg, CTO @ Reforge and Former VP Engineering at Credit Karma:
成为通才几乎不会让你的职业道路最大化。Reforge 的首席技术官和 Credit Karma 前工程副总裁 Matt Greenberg 有一个不错的见解：
Impact is the most valuable thing you can grow in order to grow your career. The bigger the problem the bigger the impact needed to resolve it...
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